A business thrives or fails depending on its marketing and system for generating leads. You need leads to make sales. No audience or exposure means you won’t get fresh faces checking out what your business does. Too many entrepreneurs spend all their time on the “busy work” and not enough on audience building. There are some great ways to build an audience and generate new leads:

To engage in email marketing, you need a list. You’ve likely heard the saying before that the money is in the list, but it’s not just through any list. You need to ensure that your list includes people that are actively interested in what you have to say and actually opted into your list. In order to do that, you need a way to generate those email signups.


Varolo is an advertising campaign that allows major corporations (like Coca Cola, Lysol, and others) to reach their target audiences with a high return on investment. Major corporations are desperately trying to find new ways to advertise to people as the newspaper continues to decline in demand and in an age of DVR. Varolo is the newest opportunity that actually pays you, the one being advertised to, to watch their advertisements. You can join the campaign and earn a little extra spending money by viewing and rating commercials and even trailers for major motion pictures. While the trick is to devote 5 to 10 minutes of each day rating what you see, you should also be motivated to invite others along through Facebook, Twitter and other social media so that you can increase what you profit each week.
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I also like the distinctions you make about the illusion of influence. I have control over most of my investments (real estate related) and have 10% in passive index funds. But I think as I continue to diversify, I like putting it into the two buckets of (1) I control (2) no control (stock market). I like that clarity. The illusion of control does add stress and hassle that detract from enjoying your life. Not worth extra returns to me.
We pitched to an angel investor group. They were very excited about the idea but wanted to know who amongst us (doctor, accountant, salesman) was doing the coding. When they heard we were outsourcing it, the wind went out of their sails immediately. They did want to meet with us again once we brought a coder on board but that person proved elusive to find. Coders in our area are looking for the steady paycheck, not willing to gamble on a startup.
Varolo is an advertising campaign that allows major corporations (like Coca Cola, Lysol, and others) to reach their target audiences with a high return on investment. Major corporations are desperately trying to find new ways to advertise to people as the newspaper continues to decline in demand and in an age of DVR. Varolo is the newest opportunity that actually pays you, the one being advertised to, to watch their advertisements. You can join the campaign and earn a little extra spending money by viewing and rating commercials and even trailers for major motion pictures. While the trick is to devote 5 to 10 minutes of each day rating what you see, you should also be motivated to invite others along through Facebook, Twitter and other social media so that you can increase what you profit each week.
3. Rent - Being a landlord is fabulous. You get rent for the rest of your life on the asset that you have created. This type of income also can grow if your property is good, well maintained. The growing income is a hedge against inflation. If you can earn rent to pay for your living expenses every month, you can be very close to achieving financial freedom!
However, not all of us use the time that we have wisely. In fact, we often squander it. We waste time with trivial pursuits, enthralled in things that don’t help to advance us towards our goals, or steeped in one bad habit after another, wallowing in self-pity and lamenting that there simply isn’t enough time in the day. In fact, you can tell a lot about a person by the way they use their time.
However, residual income typically has an expiration date, especially if it is being earned through a business. Effort must be continuously put into the business in order for someone to continue to receive residual income. Businesses must continue to market themselves in order to remain relevant. The best way to look at residual income in this sense is that it is a part-time job that earns full-time income.
Great breakout of some common items that are (mostly) accessible to individuals. My biggest issue with p2p is the ordinary interest it generates and the ordinary tax that we have to pay. That really takes a bite out of the returns. Fortunately, I opened an IRA with one of the providers to juice the return with zero additional risk. 6-8% nominal returns over a long period of time will make me very happy. It should end up as 5-7% of the portfolio anyway, so nothing too significant.
Making money in addition to a regular income can have a big impact on your finances. An extra $500 per month could go a long way in paying down debt or raising your investment. Diversifying your income streams is important, especially as wage remain stagnant. You decide how you want to produce the income. Either you ‘do something’ to generate the income- this is active income such as providing a service; or the income is generated without you having to ‘do anything,’ – this is passive income such as hosting an Airbnb. Just make sure you do not place all your eggs in one basket.
As for passive income, when I went FIRE 12 years ago now, I was totally obsessed with passive income, but for same reasons as you have mentioned I soon changed my mind. I am now obsessed with taxes and income/capital gains that does not require me to work. It is all about deferring taxes as long as possible while having enough income for lots of travel (living it up, haha). Besides rental income, my passive income includes 3 small pensions. So I am paying annual taxes on that too. Together rental and pensions are enough to live on comfortably.

Venture Debt ($12,240/year): The first venture debt fund has returned almost all my initial capital so I decided to invest $200,000 in the second fund. I took a risk investing $150,000 in my friend’s first fund, so I’m hoping there’s less risk in the second fund given he has four more years of experience on top of his 12+ years experience running a venture debt portfolio for another company.
The biggest surprise is real estate being second to last on my Passive Income Ranking List because I’ve written that real estate is my favorite investment class to build wealth. Physical real estate doesn’t stack up well against the other passive income sources due to the lack of liquidity and constant maintenance of tenants and property. The returns can be huge due to rising rental income AND principal over time, much like dividend investing. If you are a “proactive passive income earner” like myself, then real estate is great.
Lending Club is a platform where you can lend your money to other people. You’re the bank. Each note is only $25, so you can invest $1,000 and lend money to 40 people. There are many grades of loan (from safest to riskiest) and investors earn, on average, between 5% and 7% annualized returns. For more information, check out Investing and Making Money with Lending Club Peer-to-Peer Lending and my real money Lending Club Portfolio.
Think about it.  If you are saving for retirement, you are trying to save enough in investing to generate enough income to replace your primary salary.  Let’s take my friend’s example above: $50,000 a year.  To generate $50,000, you would need to have almost $1,700,000 saved, and be able to generate a 3% cash flow on that money (which is reasonable if invested in dividend paying stocks).

That income is considered residual income because as long as the apartment is rented and the rent is collected, the income is earned without additional effort. The effort came when the property was purchased and a tenant was found. Each month after that, the money automatically is paid without buying the apartment again or finding the same tenant each month.
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