To engage in email marketing, you need a list. You’ve likely heard the saying before that the money is in the list, but it’s not just through any list. You need to ensure that your list includes people that are actively interested in what you have to say and actually opted into your list. In order to do that, you need a way to generate those email signups.
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Sam, it’s actually incredibly complicated if you have high income. The tax law counts all of your income, not just qualified business income, in determining if you qualify for the deduction or not. Given you have over $200,000 in passive income your situation might be very different. For high income earnings you start having to pass specific tests that limit the amount of deduction you can claim. Specifically you can only claim a deduction up to 50% of the W-2 wages your business pays or 2.5% of the assets of the business. With an online business you probably don’t have PP&E so the 2.5% doesn’t help you and you probably aren’t paying out W-2 wages to any employees either. I would consult with your accountant because unfortunately if you make enough money you might not get a deduction at all.
Whether you take a “distribution” (aka free-cash-flow) in the form of a dividend, interest payment, capital gain, maturing ladder of a CD, etc, you are still taking the same amount of cash out of your portfolio. Don’t fall for the trap of sub optimizing your overall portfolio’s performance because your chasing some unimportant trait called “income”.
It was easier recouping the lost $60,000 in rental property income than I expected. For so long, my primary mindset for passive income was rental income. Having $815,000 less mortgage debt, but still generating roughly the same amount of passive income with a much larger cash balance feels great. Further, my passive income portfolio got even more passive, which is good as a stay at home dad to a newborn.